Reach Millions of Potential Customers
Professional management of advertising campaigns on Facebook and Instagram. Precise targeting, creative design and continuous optimization for maximum ROI.
With over 3 billion active users monthly, Facebook and Instagram are the most powerful platforms to reach your target audience. Regardless of industry, business size or goals - social media offers unprecedented growth opportunities.
On average, our clients see 300%+ ROI within the first 3 months of starting campaigns.
The advantages that make social media the most effective advertising channel
Reach exactly the right people - by age, gender, location, interests, behavior, job title and 100+ more parameters. No other platform offers such level of precision.
Facebook and Instagram are visual platforms. Tell your brand story with stunning creatives, video ads, carousel ads, stories, reels - endless formats for engagement.
Reach back to people who visited your site, viewed product, added to cart but didn't buy. Remarketing campaigns have 10x higher conversion rate.
Facebook automatically finds people similar to your best customers. Scaling opportunities without losing lead quality.
Unlike SEO which takes months, Facebook Ads generate traffic and leads from day 1. Fast start, fast scaling, fast ROI.
Know exactly who saw the ad, clicked, how long they spent on site, what they bought. Full transparency on every dollar spent.
Full-service Facebook Ads management from strategy to execution
In-depth analysis of your business, competition, target audience. Audit of existing campaigns (if any), identification of opportunities.
Design of high-converting ad creatives that stop the scroll and generate clicks. From static images to video ads.
Full setup of advertising campaigns - audiences, budgets, bidding, placements, tracking.
Daily monitoring and optimization of campaigns. Testing, tweaking, scaling winners, pausing losers.
Detailed monthly reports with performance analysis, insights and recommendations for next steps.
Every ad format for different goals and customer journey stages
Collect leads directly on Facebook without leaving the platform
Send quality traffic to your website or landing page
Increase brand awareness among relevant audience
Promote video content for education, entertainment or engagement
Likes, comments, shares on posts to increase social proof
Direct conversations with potential clients via messaging apps
Structured approach for successful campaigns
1-hour consultation to understand business, goals, target audience. Free audit of existing campaigns (if any).
Creating comprehensive campaign strategy - audiences, budgets, creatives, messaging, funnels.
Design of ad creatives - images, videos, copy. Iteration based on your feedback until perfect.
Facebook Pixel installation, conversion tracking, audience creation, campaign setup in Ads Manager.
Official campaign launch with initial budget. Monitoring first 48 hours for quick wins.
Continuous optimization - testing, tweaking, scaling. Weekly check-ins and monthly reports.
Real results from real campaigns
New clothing online store had no brand awareness and struggled to generate sales. Cold traffic wasn't converting.
3-tier funnel: 1) Video ads for brand awareness, 2) Collection ads for warm audience, 3) Dynamic remarketing for cart abandoners. Lookalike audiences based on purchasers.
From 0 to 500+ orders monthly in 4 months. ROAS 5.2x. CPO decreased from $50 to $13.
3 restaurants in Sofia wanted to increase reservations and food delivery orders during pandemic.
Location-based campaigns with 5km radius around each restaurant. Appetizing food imagery, video ads on reels. Instant Experience ads with full menu. Click-to-Messenger for reservations.
200% increase in online orders. 150+ new reservations weekly. Building engaged community of 25K+ followers.
SaaS company for project management wanted enterprise leads, not SMB. High ticket sales ($11K+/year).
Targeting by job title (Project Managers, CTOs, Operations Directors) in 100+ employee companies. Lead gen ads with free consultation offer. Retargeting with case studies and ROI calculator.
45 qualified enterprise leads in first month. 12 closed deals in 3 months ($155K+ revenue). CPL $95 but LTV $11K+.
How we reach exactly the right people
Experience with Facebook Ads campaigns for different business models
Dynamic product ads, collection ads, remarketing strategies for online stores
Geo-targeted campaigns for restaurants, salons, fitness centers, services
Lead generation for consulting, agencies, SaaS, professional services
Property listing ads, open house promotion, lead capture for agents
Course enrollment, event registration, webinar signups
Gym memberships, online coaching, supplement sales
The minimum recommended budget depends on your goals and industry. For local businesses, you can start with $550-1100 monthly. For e-commerce and scaling, we recommend minimum $2200-3300 monthly. It's important to have enough data for Facebook's algorithm to learn and optimize. Smaller budgets make optimization slower and more difficult.
First results - traffic, impressions, clicks - you see from day 1. Quality leads and conversions usually start coming after 7-14 days when Facebook learns who your ideal customer is. Consistent and profitable campaigns are typically achieved after 30-60 days of testing and optimization. Patience and data-driven decisions are key.
Yes, Business Manager is essential for professional ad management. It allows multiple ad accounts, pixel management, team collaboration, advanced reporting. We'll help you setup Business Manager if you don't have one, and you'll get full access and transparency to everything.
Facebook Pixel is a small code placed on your website that tracks visitor actions - page views, add to cart, purchases, leads. It's critical for conversion tracking, remarketing campaigns, lookalike audiences and optimization. Without Pixel, Facebook can't measure ROI accurately and can't optimize campaigns.
Yes, you can choose placements - Instagram Feed only, Facebook News Feed only, or combination. We usually recommend running on all placements initially to gather data, then optimize based on performance. Instagram is more visual and works great for lifestyle, fashion, food. Facebook is better for detailed content and older demographics.
Not all campaigns succeed from day 1. This is normal and expected. We constantly A/B test creatives, audiences, copy, offers until we find winning combination. Usually 70% of test campaigns fail, 20% are okay, 10% are winners - which we then scale. Important is to have patience and willingness to invest in testing phase.
Absolutely! You get access to shared dashboards where you can see performance 24/7 - impressions, clicks, spend, conversions, ROI. We also do weekly check-ins and detailed monthly reports with analysis and recommendations. Full transparency on every dollar spent.
We work with businesses of all sizes - from local solopreneurs to mid-size companies. Important is product-market fit and realistic expectations. More important than size is commitment to growth and willingness to invest in marketing. Even small budget can give excellent results with right approach.
We create all ad creatives - image design, video editing, copywriting. This is included in the service. If you have existing brand materials or product photos, we'll use them. If not, we can organize photoshoot or create creatives from scratch. Quality creatives are 50% of campaign success.
ROAS (Return on Ad Spend) is revenue / ad spend. For example ROAS 3x means for every $1 in ads you generate $3 revenue. Good ROAS depends on industry and margins. E-commerce typically targets 3-5x. High-margin services can be profitable at 2x. Lead generation campaigns are measured by cost per lead, not ROAS. Realistic expectations are key - not everyone will see 10x ROI.
Start with a free audit of your existing campaigns or consultation for new project
We're here to help you succeed. Reach out to us through any of these channels.