Appear exactly when your customers are searching
Professional management of Google Search, Display, Shopping and YouTube ads with focus on ROI and conversions. Reach potential customers at the moment they need your products or services.
Google processes over 8.5 billion searches daily. Your potential customers are already searching for what you offer. With properly configured Google Ads campaigns, you appear exactly at the moment of search - when purchase intent is highest.
Customers who click on Google Ads are 50% more likely to purchase compared to organic visitors.
Why Google Ads is the most effective channel for performance marketing?
Appear on Google's first page today. Don't wait months for SEO results - start generating traffic and sales immediately after launch.
Reach people actively searching for your products or services. Search intent is the strongest indicator of purchase readiness.
Target by keywords, location, device, demographics, interests, in-market audiences, and remarketing lists. Complete control over who sees your ads.
Track every click, conversion, and euro spent. Google Analytics and conversion tracking provide complete result transparency.
Set daily budget and maximum CPC. Pay only for clicks (PPC model). Pause or start campaigns whenever you want.
Search Ads, Display Ads, Shopping Ads, YouTube Video Ads, Discovery Ads, Performance Max. Different formats for different goals.
Complete Google Ads account management - from strategy to execution and optimization.
Text ads appearing in top positions on Google Search Results when users search for your keywords.
Visual banner ads on millions of websites and apps in Google Display Network. Ideal for brand awareness and remarketing.
Product listing ads with image, price, and reviews. Show above organic results in Google Shopping tab.
Video ads on YouTube - before, during, or after videos. Reach 2+ billion monthly active users.
AI-powered campaigns that automatically optimize placement, bidding, and creative for maximum conversions.
Reach people who have already visited your website or interacted with your brand.
Different ad formats for different marketing goals and customer journey stages.
Text ads on Google Search Results - 3 headlines, 2 descriptions, display URL, and ad extensions.
Google automatically tests different combinations of headlines and descriptions for best performance.
Visual banners on Google Display Network - responsive or upload image ads.
Product listings with image, title, price, store name. Show in Google Shopping.
Video ads - TrueView in-stream (skippable), non-skippable, bumper ads.
Native-looking ads on YouTube Home feed, Gmail, and Google Discover.
Structured approach from audit to continuous optimization.
Analyze your current Google Ads account (if any), website, competitors, industry benchmarks. Keyword research, audience research, and campaign structure planning.
Google Ads account setup (if new), conversion tracking implementation, campaign creation (Search, Display, Shopping), ad copywriting, landing page recommendations.
Google algorithms 'learn' about your business. Gather data on performance, CTR, conversion rate, cost per conversion. Initial optimizations.
Continuous bid adjustments, keyword refinement, ad copy testing, audience expansion, negative keywords, Quality Score improvement, landing page optimization.
Systematic testing of ad copy, headlines, descriptions, landing pages, bidding strategies, audience segments. Data-driven decision making.
Detailed performance reports - spend, clicks, impressions, CTR, conversions, CPA, ROAS, Quality Scores. Insights and recommendations for next period.
Real clients, real results from our Google Ads campaigns.
New product launch, need for qualified B2B leads. High competition in industry with CPCs over €15.
Search campaigns with tightly themed ad groups, long-tail keywords, remarketing for demo requests, LinkedIn audience targeting in Display.
Generated 280 qualified leads in first 3 months. Average CPA €48 (target was €60). 32% demo-to-customer conversion rate.
Shopping Ads were not profitable. ROAS below 2x. Poor product feed quality and structure.
Complete product feed optimization, Smart Shopping campaigns, remarketing, Performance Max campaigns, seasonal bidding strategies.
ROAS increased from 1.8x to 5.3x over 4 months. Monthly revenue from Google Ads increased 3.5x.
Lead generation for emergency plumbing services in Sofia. High competition, need for immediate phone calls.
Local Search campaigns, call extensions, location extensions, call-only ads, mobile bid adjustments, dayparting for working hours.
450 phone calls/month from Google Ads. 68% call conversion rate. Average job value €180. Strong ROI.
Sophisticated targeting capabilities for precise audience reach.
Vertical-specific Google Ads strategies for different businesses.
Shopping Ads, Dynamic remarketing, Performance Max for product sales. Feed optimization, seasonal bidding.
Search campaigns for high-intent keywords, remarketing, LinkedIn targeting. Form fills, demo requests, consultations.
Local Search campaigns, call extensions, Google Maps ads. Plumbers, electricians, lawyers, real estate.
Search Ads for software categories, free trial campaigns, competitor keywords, remarketing for abandoned sign-ups.
Search Ads for course topics, YouTube Video Ads, Display remarketing. Online courses, universities, training.
Local Search for doctors, clinics, hospitals. Call campaigns, appointment bookings. Compliance with medical advertising policies.
How does Google Ads compare with other marketing channels?
Instant results, paid traffic, complete control over positioning and messaging.
SEO: Organic traffic, cheaper long-term, but takes 6-12+ months for results.
High search intent, people actively searching for solutions. Pull marketing.
Facebook Ads: Visual storytelling, interest-based targeting. Push marketing.
Lower CPCs, larger reach, all industries.
LinkedIn Ads: B2B targeting by job title, company, seniority. Higher CPCs.
New customer acquisition, cold traffic, scalable reach.
Email: Existing subscribers, higher engagement, nurturing existing leads.
Google Ads works on a PPC (pay-per-click) model - you only pay for clicks. CPCs range from €0.10 for low-competition keywords to €50+ for high-value B2B keywords. Minimum budget: we recommend at least €500-1000/month for testing. We manage campaigns without setup fees - working on monthly retainer or % of ad spend.
Campaigns launch immediately after setup (1-2 weeks). First clicks and impressions come within hours. However, Google algorithms enter a 'learning phase' for 2-4 weeks while gathering data. Optimal results usually after 60-90 days of continuous optimization.
Google AdWords was the old name of the platform until 2018. Now it's called Google Ads and includes Search, Display, Shopping, YouTube, Discovery, Performance Max - all Google advertising products under one brand.
Key metrics: CTR (Click-Through Rate), conversion rate, CPA (Cost Per Acquisition), ROAS (Return on Ad Spend) for e-commerce, Quality Score, impression share. Conversion tracking setup is critical - tracking purchases, form submissions, phone calls, demo requests.
Quality Score (1-10) is Google's rating of your ads, keywords, and landing pages. Higher QS = lower CPCs and better ad positions. Factors are: expected CTR, ad relevance, landing page experience. We optimize for QS 7+ for all main keywords.
It's best to have dedicated landing pages for each campaign or ad group. Message match between ad copy and landing page is critical for conversions. Generic homepage usually converts worse than targeted landing page with clear CTA.
Yes, you have complete control. You can pause campaigns, ad groups, or individual ads at any time. No contracts or lock-in periods. Budget can be changed daily. Flexibility is one of the main advantages of Google Ads.
Google Ads is a complex platform with hundreds of settings, bidding strategies, and optimization opportunities. Professional management includes: keyword research, competitor analysis, ad copywriting, bid management, Quality Score optimization, conversion tracking, A/B testing, remarketing setup, budget allocation. Experienced specialist can double or triple your ROI.
Remarketing shows ads to people who have already visited your website or interacted with your content. Only 2% of visitors convert on first visit. Remarketing allows you to reach the remaining 98% with targeted messaging. Conversion rates on remarketing campaigns are 2-3x higher than cold traffic.
Yes, we accept clients with budgets from €500/month upwards. For smaller budgets we recommend starting with 1-2 focused campaigns (usually Search Ads) instead of spreading budget across multiple channels. Once you see results, you can scale up budget.
Професионални Google Ads кампании за businesses в Sofia. Keyword research, bid management, и continuous optimization за measurable ROI.
Среща за keyword research, competitor analysis, campaign strategy, и budget planning специално за вашия market.
Google Ads campaigns таргетирани за Sofia region. Local extensions, call ads, и location-based bidding.
Direct communication channel и бърза response за optimization requests, budget changes, или strategy adjustments в Sofia.
Experience с Google Ads за различни industries в Sofia - e-commerce, local services, B2B, healthcare.
Real-time Google Ads dashboard access и monthly performance reports с insights за campaigns в Sofia.
Google Ads training sessions за вашия marketing team в Sofia. Best practices и campaign management skills.
Start your Google Ads campaign today. Free consultation and account audit.
We're here to help you succeed. Reach out to us through any of these channels.